When you are starting a business or creating something of your own, figuring out what’s right, best and most effective for you and your business can be one of the hardest things. There’s no template on the shared drive to use, there’s no one from senior leadership providing guidance on your work or prospects. There’s no painted lines or street signs……it’s just you.
What comes to mind when someone asks you about your brand? Most likely it is your logo, followed by your product, maybe your name, and then your website. But your brand is not just these things, it’s all of this and much more. It’s the feelings someone has when they use your product or see your logo and the pride they feel when they’ve gifted or recommended a product or service you’ve created.
Strategy can feel like a big, confusing, multi-meaning word, and it is, brand strategy encompasses a lot of things. But here are four key components that live within brand strategy and why they should matter to you…
Ladder is taking a break for the holidays at the end of this week, and as I closeout the year, I feel that it’s important to pause for a moment and reflect on all the great things that have happened. Both the ones I hoped for and the ones I never imagined or expected at all.
If you are the CEO of a nonprofit, it’s important that you recognize that the E in your title stands for more than just executive. It also stands for external. Here are a few things to remember in your role as Chief External Officer.
Have you ever had a moment where you thought or said out loud “all of my work experience actually makes sense right now, it led to this!”…. I never saw this feeling coming and I feel so fortunate to have felt it. It came while I had the privilege of developing the mission, vision, values and brand pillars for The Natasha Hastings Foundation.
When you are standing next to your brand or product, vulnerable and hopeful to be accepted and desired, your level of confidence and pride in it is the highest it will ever be. And that sense of brand pride should always be present in today’s economy and environment, even if nine other people interact with the product before it reaches the end consumer.
If you look for it, there is a lot the seasons and their transitions can teach you. Today's lesson: "Fix your door BEFORE it’s nice outside" and other similar lessons on being prepared as a business.
I talk a lot about "Brand Voice" but some people have absolutely no idea what I'm talking about when I say that. How you speak and what you say is just as important as how you look! Personality and tone of voice play a huge part in why we’re drawn to our friends and our favorite brands. So here are a few thoughts on brand voice and it's a good time to ask yourself, are you giving your voice the attention it deserves?