Why Brand Voice Matters

Our world has become quite accepting and expecting of visual brand identity and the importance of a logo and a certain look and feel as part of the brand experience. But people don’t often give verbal brand identity the same attention. Consistent copy and tone are just as important to your brand experience. Learn why brand voice matters to your brand.

Aisha Praught-Leer Clears Obstacles for the Next Generation - Featured Work

Everybody knows Jamaica is a sprint nation, but middle-distance runner, Aisha Praught-Leer has a vision to change that… Check out this featured work to learn about our process for defining Aisha’s Mission, Vision, Values and how she mobilized to start making an impact as soon as she could with a first-of-its-kind workshop held in Jamaica in mid-February.

Why Brand Values Matter

When you are starting a business or creating something of your own, figuring out what’s right, best and most effective for you and your business can be one of the hardest things. There’s no template on the shared drive to use, there’s no one from senior leadership providing guidance on your work or prospects. There’s no painted lines or street signs……it’s just you.

Why Brand Mission Matters

I never knew the mission of the first organization I worked for. Throughout my career I’ve seen missions on elevator doors, on conference room walls, in small frames at front desks and on letterhead. But I always wondered, who were these external placements really for and was anyone stopping to really read and process?

Fresh From the Oven: Your Most Recent Good Idea

Surprisingly, bakeries innovate more than many businesses we interact with. They try a new recipe knowing that other constants will be true, that the scent will most likely be attractive and their reputation will continue to draw us in. What if one day, someone just came up to you and said “I want whatever your most recent idea is. Whatever just came out of the oven.”

Why Brand Strategy Matters

What comes to mind when someone asks you about your brand? Most likely it is your logo, followed by your product, maybe your name, and then your website. But your brand is not just these things, it’s all of this and much more. It’s the feelings someone has when they use your product or see your logo and the pride they feel when they’ve gifted or recommended a product or service you’ve created.

Strategy can feel like a big, confusing, multi-meaning word, and it is, brand strategy encompasses a lot of things. But here are four key components that live within brand strategy and why they should matter to you…

Ladder Celebrates Year One

Today marks Ladder’s official one-year anniversary!

As I thought about ways to celebrate this day, one goal and idea surfaced to the top. Inspiring others to give. I started Ladder with a simple driving goal, “Help Others Do Good.” In celebration of being in business for one year, I’m asking others to join the charge and do something good for someone else, to do good works.

Your Brand Audit: Where Resolutions, Plans and Goals Come From

January really is the best time to audit. The timing feels right to take a look at what has surfaced to the top of the list for this year’s priorities and goals and ask ourselves some big and important questions, such as “Does the current external perception of our brand match our internal intention?” and more.

Help Others Do Good on Giving Tuesday

Both through Ladder and as an individual, I envision a world where we feel this way every week. Eager to talk about the organizations that matter to us, easily communicating the impact they’ve made in our lives and willing to not only give of our resources, but in some instances double our financial gifts. Read more to learn how you can give to some clients and friends of Ladder.