When you are starting a business or creating something of your own, figuring out what’s right, best and most effective for you and your business can be one of the hardest things. There’s no template on the shared drive to use, there’s no one from senior leadership providing guidance on your work or prospects. There’s no painted lines or street signs……it’s just you.
Book Publishers and publicists alike are often saying a line that sounds something like “Do more of what you are already known for.” or “Capitalize on what your audience already comes to you for.” Choosing a philanthropic initiative for your brand should be no different. Don't just choose a random philanthropic initiative to check a box, create a meaningful initiative that brings your true brand purpose to life.
The millennial consumer and the ever-growing expectation for transparency and social impact have changed the way we shop. There’s never been a better time for for-profit brands to share their values. Consumers want to know what issues brands care about and what those brands are doing to use their power to create change.
What is your brand’s relevant and meaningful social impact and how are you making it known?
Why does it continue to seem that things have to go wrong first, for people and businesses to talk about and more outwardly share their values?
We must have physical and external ways to show others the things we care about, the things that drive us internally. For Starbucks that external display is companywide closure, and this isn’t the only one that’s happened in my coffee drinking years. After all, many people go to Starbucks for a taste of community, not just a taste of coffee.
I'm new to blogging, not new to writing. I thought my slow start to this blog was because I wasn't giving myself time to write. It turns out my friction is the stage and the critic, both of which I've created. Here's a lesson learned in entrepreneurship and personal development, make time for the things that are important and also please be kind to yourself.