Over the course of the last few months, I’ve taken many long walks to downtown Annapolis and I found myself taking many photos on these walks. Photos of the makeshift and quick solve signs that have been posted on so many storefront doors. It might be easy to guess that I loved that these pieces of 8.5” x 11” printer paper were the simplest form of communication.
Words, as few of them as possible written down or typed out on white paper. Words in their most basic form, used to share a necessary message.
It’s relevant to my work. But at the heart of it, what drew me to take my first picture was that I felt like a sign that read “No mask, No service” was truly a “sign of the times.”
I also found myself for the first time, not judging or critically reviewing brands and businesses on how they communicated. These signs have few elements of design and for the most part they share a similar tone, (or maybe that’s just my tone). With the exception of still noticing a misspelling, I found myself viewing the signs with an empathy, an understanding that like each of us, this was what they had to do and with what they had.
Signs of the Times
A mantra for a day when we just aren’t feeling it. “Today Closed”
A new normal. “No Mask, No Service”
An age of understanding. Photo taken on 6/4. “Closed until 3/28”
A simple pivot. “Closed to the public until No CLUE!”
A personal responsibility. “Mandatory with an I”