In a way that Chuck Taylor changed the landscape of celebrity-endorsed athletic shoes by improving, promoting and putting his name on a product, Lebron James has now done the same for endorsing philanthropic movements. I call it “The King James Standard” and it’s not only changing the game, but as a benefit, the world.
Have you ever had a moment where you thought or said out loud “all of my work experience actually makes sense right now, it led to this!”…. I never saw this feeling coming and I feel so fortunate to have felt it. It came while I had the privilege of developing the mission, vision, values and brand pillars for The Natasha Hastings Foundation.
I admire how the Olympics which are characterized with such extreme effort, also so effortlessly connect us. Read my thoughts on what we can learn from the mission of the Olympic Games. Maybe one day someone will be humming your theme song all day or planning their birthday party in celebration of your movement. Bonus: A look back at my Olympics themed birthday party in 1996!