Ladder is taking a break for the holidays at the end of this week, and as I closeout the year, I feel that it’s important to pause for a moment and reflect on all the great things that have happened. Both the ones I hoped for and the ones I never imagined or expected at all.
Both through Ladder and as an individual, I envision a world where we feel this way every week. Eager to talk about the organizations that matter to us, easily communicating the impact they’ve made in our lives and willing to not only give of our resources, but in some instances double our financial gifts. Read more to learn how you can give to some clients and friends of Ladder.
If you are the CEO of a nonprofit, it’s important that you recognize that the E in your title stands for more than just executive. It also stands for external. Here are a few things to remember in your role as Chief External Officer.
Learn more about the “belief-driven buyer”, how to turn crisis into an opportunity to share your values and why brand politics shouldn’t be confused with brand purpose. All from five recent and revealing reads on “Purpose”.
In a way that Chuck Taylor changed the landscape of celebrity-endorsed athletic shoes by improving, promoting and putting his name on a product, Lebron James has now done the same for endorsing philanthropic movements. I call it “The King James Standard” and it’s not only changing the game, but as a benefit, the world.
Have you ever had a moment where you thought or said out loud “all of my work experience actually makes sense right now, it led to this!”…. I never saw this feeling coming and I feel so fortunate to have felt it. It came while I had the privilege of developing the mission, vision, values and brand pillars for The Natasha Hastings Foundation.
Book Publishers and publicists alike are often saying a line that sounds something like “Do more of what you are already known for.” or “Capitalize on what your audience already comes to you for.” Choosing a philanthropic initiative for your brand should be no different. Don't just choose a random philanthropic initiative to check a box, create a meaningful initiative that brings your true brand purpose to life.
It’s a frequently asked question among clients, “What is the difference between a Mission and a Vision?” And if you’ve asked this, you are not alone, the two are often mistakenly misused or substituted for one another. There is indeed a difference. Your mission is what you do every single day and your vision is what you are working towards, whether that be for your organization specifically or for the world globally.
Let’s take a look at an evolved Mission statement for a brand you will likely use this week and a Vision statement that shows you how to think bigger.
The millennial consumer and the ever-growing expectation for transparency and social impact have changed the way we shop. There’s never been a better time for for-profit brands to share their values. Consumers want to know what issues brands care about and what those brands are doing to use their power to create change.
What is your brand’s relevant and meaningful social impact and how are you making it known?
When you are standing next to your brand or product, vulnerable and hopeful to be accepted and desired, your level of confidence and pride in it is the highest it will ever be. And that sense of brand pride should always be present in today’s economy and environment, even if nine other people interact with the product before it reaches the end consumer.