Brand Vision

What is the Difference between a Mission and a Vision?

It’s a frequently asked question among clients, “What is the difference between a Mission and a Vision?” And if you’ve asked this, you are not alone, the two are often mistakenly misused or substituted for one another. There is indeed a difference. Your mission is what you do every single day and your vision is what you are working towards, whether that be for your organization specifically or for the world globally.

Let’s take a look at an evolved Mission statement for a brand you will likely use this week and a Vision statement that shows you how to think bigger.