Providing equal access to a healthy start

about our work with barakat bundle

Barakat Bundle is a non-profit dedicated to reducing preventable infant and maternal mortality in South Asia. Inspired by the Finnish Baby Box, Barakat Bundle designs and curates bundles of life-saving care items and education for expectant mothers during delivery and infant care.

With a stunning start to the formation of the organization, including funding from the Harvard Business School New Venture Competition and the support of Washington D.C.’s social impact nurturer, the Halcyon Incubator, Barakat Bundle is not short on ambition, future growth opportunities, support or story. But with a growing internal team and expanding opportunities to share their story, founder, Karima Ladhani, felt that refining the organization’s mission and defining a vision and values were vital to continued success and growth. Karima connected with Ladder to help craft these statements, to ensure the Barakat Bundle story is clear and consistent moving forward.  The finished product is a mission that highlights the organization’s human-centered solutions, a vision that gives the brand room to expand in product development and values built directly from feedback of it’s growing global team. 

Photo: Property of Barakat Bundle

Photo: Property of Barakat Bundle

the work

Mission: Barakat Bundle works with local communities to create life-saving care and education bundles for mothers and newborns in need. 

Vision: Every newborn and every mother will have equal access to a healthy start. 


Empower – We believe that every individual should be empowered with the care and education to succeed. 
Empathize – We approach every interaction with an open mind and an open heart, creating products designed from human insight and human emotion. 
Equalize - We are relentless in our pursuit to provide equal care for all across the world. 


“Not only was Michelle able to align the feedback from our entire team into cohesive building blocks of our organizational identity but she also guided us through the process in a way that was supportive, educational, and compassionate. It is incredibly clear that she cares for her clients, goes above and beyond the scope of work, and produces high quality work product that exceeded my expectations. I would not hesitate to recommend Ladder to any of my colleagues and look forward to working with Michelle again in the future.”
— Karima Ladhani, Barakat Bundle Founder & CEO

Learn more about Barakat Bundle