Aisha Praught-Leer

Olympic Athlete, Philanthropist & Jamaican National Team Member

“Working with Michelle was smooth and effective. She met me where I was, passionate about making change but weighed down by many ideas. Her methods were approachable, professional and incredibly thoughtful. Michelle has a unique ability to draw clear Mission, Vision, Values and Brand Voice work from what felt like easy conversation with a friend. I executed my first event, a running workshop in Jamaica, with ease and confidence. I hope to work with her again and again.”

David Simpson

Founder, Designed

"It isn't often that I find myself giddy to write a review for a purchase, recommendation etc..., however, this is one of those moments. Michelle is an incredibly thoughtful and passionate writer and strategist with a heart for helping non-profits. As someone who is newer to the whole non-profit universe, there is a great deal of education around how things work and it can feel daunting at times. We never felt stressed out or defeated during the process, she always kept us on track and on point for working through revisions to craft the perfect language for our little non-profit startup. Michelle is a real pro, she has incredible experience with managing and tackling all the aspects of writing a Mission, Vision and Values strategy ( and much more!) and managing the project. Any organization that has the opportunity to work with and learn from Michelle should consider themselves as lucky as we do. As we continue to grow, I can only hope we'll have the opportunity to collaborate with her again!"

Natasha Hastings

Founder, the Natasha hastings foundation

“Before working with Michelle, our brand messaging was very vague and needed some identifiable focus. Michelle listened closely to our mission and goals, and helped with writing and structuring our messaging in such a way that remained true to our vision but made it very recognizable for our target audience. She helped create a mission and values that capture the true essence of the foundation, that were not only specific and focused, but ones that the Natasha Hastings Foundation can continue to grow and expand into over the years!”

Brooke Russ

Owner, trisha's almond toffee

“I cannot say enough how much I needed Michelle.  Being an owner of a small business, it's easy to get stuck in a rut of using repetitive language and eventually even losing interest or excitement in the product.  From the first meeting to execution, Michelle took my vision and went above and beyond to execute the project.  She was conscious of word count for this project and made sure every. single. word was purposeful.  I will be using her for all projects going forward to ensure my brand and voice are represented well."

Rich Kenah

Executive Director, Atlanta Track Club

“Rebranding of a respected and successful 50 year-old non-profit does not come without risks.  But when built around a disciplined, holistic review and value analysis of the organization, it feels easy. Michelle led this effort at Atlanta Track Club in 2014 and we’ve been off to the races ever since.”

Dr. Karima Ladhani

Founder & CEO, Barakat Bundle

"Michelle's guidance and commitment to developing Barakat Bundle's mission, vision, and values was incredibly helpful. Not only was she able to align the feedback from our entire team into cohesive building blocks of our organizational identity but she also guided us through the process in a way that was supportive, educational, and compassionate. It is incredibly clear that she cares for her clients, goes above and beyond the scope of work, and produces high quality work product that exceeded my expectations. I would not hesitate to recommend Ladder to any of my colleagues and look forward to working with Michelle again in the future."

Brandy Hill

Founder, WanderLove

"Michelle is a true professional and a joy to work with. She is responsive, knowledgeable and qualified. I would work with her again in a heartbeat!"

And we did work together again.....

"Michelle is a branding expert and wordsmith wonder. Would work with her again and again!"